Leo Operations / South Carolina2028 Democratic primary
First in the nation

South Carolinavotes first.

The 2028 Democratic presidential race starts in South Carolina on January 22, 2028. We already work there, with legislators, local officials, faith leaders and a U.S. Senate campaign.

01 / Why now

Presidential campaigns win South Carolina through people voters already trust: their state representative, their council member, their bishop. We have filmed and photographed those leaders in Orangeburg, Fairfax and Spartanburg, and we know how to put them on camera.

02 / The calendar

The first fiveDemocratic contests of 2028.

Jan 22South CarolinaFeb 1NevadaFeb 8New HampshireFeb 15New MexicoFeb 22Michigan

Approved by the Democratic National Committee on August 15, 2026.

03 / Films

Elected officials,talking to voters.

Constituent outreach videos, endorsement films and vertical issue videos we produced in South Carolina. Press play with the sound on.

Rep. Jerry N. Govan Jr. · House District 93 · sound onLook at what we’ve done.

A re-election film for Rep. Govan: food for families after SNAP cuts, a 400-job facility between Orangeburg and Calhoun counties, and water and sewer for small towns.

Endorsement · Rep. Jerry N. Govan Jr.It takes a lot of us.

Rep. Govan asks for the $5 and $10 grassroots gifts that keep big money from running the race.

Endorsement · former State Sen. Glenn ReeseHe is the real deal.

Glenn Reese, who served Spartanburg in the State Senate from 1991 to 2021, at his family’s Krispy Kreme.

Endorsement · Orangeburg City Council, District 4We need Brandon Brown in Orangeburg.

Councilwoman Annette Dees Grevious on aging infrastructure, stormwater drainage and protecting Edisto Gardens and the Edisto River.

Endorsement · Fairfax Town CouncilStop talking about it. Be about it.

Councilwoman Phyllis Smart of Fairfax, in Allendale County, on making change happen in South Carolina.

Constituent outreach · Fairfax Town CouncilThank you, Fairfax.

Councilwoman Phyllis Smart thanks the voters who elected her and wishes the town a happy holiday season.

Constituent outreach · Orangeburg City CouncilHappy holidays, Orangeburg.

Councilwoman Annette Dees Grevious sends a holiday greeting to the city and county of Orangeburg, cut short for social.

Faith Group for Action · verticalBishop Hayes T. Ganey Jr.

A faith leader asks Orangeburg County to register and vote.

Issue video · MUSC OrangeburgRural hospitals.

Brandon Brown on keeping rural hospitals open and medicine within reach.

04 / Who we have worked with

Leaders acrossSouth Carolina.

Rep. Jerry N. Govan Jr.South Carolina House, District 93

Headshots, a re-election film for House District 93 and an endorsement film.

Glenn ReeseFormer State Senator, District 11

An endorsement film shot at the Spartanburg Krispy Kreme his family has run since 1969.

Annette Dees GreviousOrangeburg City Council, District 4

Headshots, an endorsement film on Orangeburg infrastructure and a holiday greeting to the city.

Phyllis SmartFairfax Town Council

Headshots, an endorsement film and a holiday thank-you to the voters of Fairfax.

Bishop Hayes T. Ganey Jr.Faith Group for Action

A vertical endorsement interview for voters in Orangeburg County.

Brandon BrownCandidate, U.S. Senate, 2026

Digital, website, portraits, endorsement films and issue videos.

05 / Headshots

Portraits forpublic servants.

Professional headshots and campaign portraits shot on location, in front of the schools, offices and palmettos of the communities these leaders serve.

South Carolina State Rep. Jerry N. Govan Jr. in a navy jacket and SCDES cap
Rep. Jerry N. Govan Jr.
Fairfax Town Councilwoman Phyllis Smart smiling in an orange cardigan
Councilwoman Phyllis Smart
Brandon Brown in a navy suit and striped tie
Brandon Brown
Orangeburg City Councilwoman Annette Dees Grevious in a magenta blazer
Councilwoman Annette Dees Grevious
Brandon Brown with Councilwomen Phyllis Smart and Annette Dees Grevious
Smart, Brown and Dees Grevious
Rep. Jerry Govan under a palmetto tree
Rep. Jerry N. Govan Jr.
Brandon Brown with former State Sen. Glenn Reese at his Spartanburg Krispy Kreme
Sen. Glenn Reese
Councilwoman Phyllis Smart against a brick wall
Councilwoman Phyllis Smart
Brandon Brown with arms crossed beside an American flag
Brandon Brown
Rep. Jerry Govan standing against a brick wall
Rep. Jerry N. Govan Jr.
Councilwoman Annette Dees Grevious smiling against a brick wall
Councilwoman Annette Dees Grevious
Brandon Brown smiling in a navy suit
Brandon Brown
06 / Case study

Brandon Brownfor U.S. Senate.

Homepage of brandonpbrown.com, the Brandon Brown for U.S. Senate website built by Leo Operations
brandonpbrown.com, built by Leo Operations

A grassroots Senate campaign needs a site that raises money and a feed that makes people care.

  • Built brandonpbrown.com: donate, volunteer, meet-and-greet and voter information
  • Ran the campaign’s digital program
  • Filmed endorsement videos with Rep. Jerry Govan, former Sen. Glenn Reese, Councilwomen Annette Dees Grevious and Phyllis Smart, and Bishop Hayes T. Ganey Jr.
  • Shot campaign portraits and vertical issue videos across the state

Visit the site →

07 / What we build

Organize. Film.Reach.

01

Organize

Field that starts early.
  • Statewide and county field plans built around the January 22 primary calendar
  • Door-to-door canvassing, phone banks and relational texting
  • Church, HBCU, union and community outreach led by local voices
  • Volunteer recruitment and weekly field reporting
02

Film

Local leaders, on camera.
  • Endorsement films with South Carolina elected officials and faith leaders
  • Constituent outreach and holiday videos for officeholders
  • Vertical issue videos for Reels, TikTok and Shorts
  • Event coverage for town halls, rallies and bus tours
03

Reach

Digital that raises and turns out.
  • Campaign websites with donate, volunteer and voter-registration flows
  • Digital ads, email and SMS for grassroots fundraising
  • Social media management and graphic design
  • Professional headshots and campaign portraits

Founder Rodriquez Wright II was Tennessee state organizing director for Mike Bloomberg’s 2020 presidential campaign. Since then Leo Operations has worked for more than 40 campaigns, officials and causes, with organizing and ballot work in 25 states and more than 650,000 doors knocked.

08 / Every service

One team forthe first primary.

Field, film, photo and digital from one firm, so every endorsement, door and ad tells the same story.

Presidential primary fieldEndorsement filmsConstituent videosHeadshotsCampaign portraitsCampaign websitesDigital adsGrassroots fundraisingEmail and SMSSocial mediaGraphic designFaith outreachHBCU outreachCanvassingPhone bankingRelational organizingEvent productionDroneAdvance and rally coverageSurrogate content
09 / FAQ

South Carolina questions, answered.

Why does South Carolina matter in 2028?

South Carolina holds the first Democratic presidential primary of the 2028 cycle on January 22, 2028, under the calendar the Democratic National Committee approved on August 15, 2026. It is the first chance for candidates to show they can win Black voters and working families in the South.

Has Leo Operations worked in South Carolina?

Yes. We ran digital and built the website for Brandon Brown’s 2026 U.S. Senate campaign, and we filmed and photographed South Carolina legislators, local officials and faith leaders, including Rep. Jerry N. Govan Jr., former State Sen. Glenn Reese, Orangeburg City Councilwoman Annette Dees Grevious, Fairfax Councilwoman Phyllis Smart and Bishop Hayes T. Ganey Jr.

Do you have presidential campaign experience?

Yes. Founder Rodriquez Wright II was Tennessee state organizing director for Mike Bloomberg’s 2020 presidential campaign. Leo Operations has since worked for more than 40 campaigns, officials and causes, with organizing and ballot work in 25 states and more than 650,000 doors knocked.

Do you work with elected officials who are not on the ballot?

Yes. We produce headshots, constituent outreach videos, holiday messages and social content for legislators, council members and other officeholders year round.

Can you film endorsements for a presidential campaign?

Yes. We plan, shoot and edit endorsement films with local leaders in the places voters know them, then cut them for social, email and digital ads with captions and campaign branding.

How do we get started?

Email us about your campaign, your timeline and what you need in South Carolina. We start with a strategy session and follow up with a written proposal.

Campaigns, officials and causes

Win the state that votes first.

Tell us about your campaign and what you need in South Carolina. We will set up a strategy session and send a written proposal.

Plan your South Carolina program →