LEO OPERATIONSVoters scroll past ads.They stop for their neighbors.
We put a mic in front of real voters and turn what they say into ads for Facebook, Instagram, YouTube and streaming. No actors. No scripts. Built for U.S. Senate, congressional, presidential, mayoral and statewide races.
Map my first 10 voter polls →30-minute strategy call · 3-month minimumReal people stop the scroll.
Real voters beat polished ads
A neighbor saying why they are voting feels like a conversation, not a pitch. That is what stops the scroll.
Test before you spend
Every shoot gives you a stack of short clips. We find the voices and questions that move your targets, then put the budget behind those.
Built by campaign people
Most street interview agencies sell to apps and consumer brands. We run campaigns. We know persuasion, turnout and the rules political ads have to follow.
Questions we take to the street.
A few examples. On the call we write the first 10 for you.
- What is the biggest problem in this city right now?
- Have you heard of the candidate? Watch this, then tell us what you think.
- Are you voting early this year? Why or why not?
- What would make you trust a politician again?
- Who are you voting for, and what would change your mind?
- What does your neighborhood need from Washington?
Your first 10 polls, mapped on the call.
30 minutes, one on one with a strategist. You leave with:
An honest read on your ads
We look at what you are running now and what is and is not working.
Your first 10 street polls
The questions we would take to the street to beat your current creative.
The three-month plan
How filming, testing and scaling winners works for you.
Who this is built for.
A good fit if
- You are running or supporting a U.S. Senate, congressional, presidential, gubernatorial, mayoral or statewide race
- You have a paid digital budget and creative is the bottleneck
- You have an independent expenditure, ballot measure or turnout program to fill with real voices
- You can commit to three months. That is our minimum.
Not a fit if
- You want a single one-off video
- You need a result this week. Testing and scaling winners takes three months.
From street to scale.
We map your polls
We learn your race, your targets and your vote goal, then write the questions most likely to stop your voters mid-scroll.
We hit the street
Our crew films real, unscripted reactions in the neighborhoods, campuses and events where your voters are.
We test, then scale
Every poll ships as an ad. We find the winners and put your budget behind them on paid and organic.
Built by Rodriquez Wright II.
Rodriquez Wright II founded Leo Operations after running campaigns, field programs and petition drives across the country since 2012, from Bloomberg 2020 in Tennessee to ballot measures in Florida and Arizona. Leo Operations has filmed and photographed members of Congress, state legislators and local officials, and its field teams have knocked more than 650,000 doors.
Before you book.
What happens on the strategy call?
It is 30 minutes, one on one. We look at the ads you are running now, map the first 10 street polls we would film for your race, and walk you through the three-month program. If we are not a fit, we will tell you.
Is there a minimum commitment?
Yes. Every program starts with a three-month minimum, because it takes that long to film, test and scale the clips that work. Start at least three months before early voting opens.
What does it cost?
It depends on how many polls you need each month, how many markets we film in and whether we also run the paid media. You get exact pricing for your race on the call.
Are the people in the videos real?
Yes. Real voters in their own words. Everyone who appears signs a release, and we never present an actor as a voter.
Can political street interview ads run on TikTok?
Not as paid ads. TikTok does not allow paid political ads, so campaigns post clips there as organic content. Paid political ads run on Meta, YouTube and Google after advertiser verification, with "paid for by" disclaimers.
Do you offer free interviews for candidates?
For state and local candidates, we can film a short on-camera interview at no cost where state campaign finance law allows it. A company cannot give free services to a federal candidate, so for Senate, congressional and presidential campaigns the interview is part of a paid program.
Where do you film?
We are based in Nashville and travel nationally. Our team has worked on campaigns in 25 states, and we film where your voters actually are.
Map your first 10 polls.
One email starts it. We reply within one business day to set up your 30-minute call.
Map my first 10 voter polls →Every program starts with a three-month minimum.